Best Eco Children's Fashion Brand 2025

September 2025: 

We are honored to be voted 'Best Eco Children's Fashion Brand' at the 2025 Junior Design Awards – alongside an inspiring list of international children’s brands.

This is our second year in a row receiving recognition in this category. While we don’t claim to be eco, we do appreciate this acknowledgment of our efforts to create beautiful kidswear from certified and safe materials – and our effort to run our business in a way that benefits both people and planet. A commitment we are further strengthening on our journey towards B Corp certification.

 

What Junior Magazine wrote:

"Wheat’s mission is simple: create kids clothing and accessories that can keep up with every adventure using chemical-free fabrics that can withstand every twist and turn, and they certainly delivered! This family-founded company has plenty to boast about, from their eco credentials (GOTS, GRS and Oeko-Tex certifications) to their delightfully muted colour palette inspired by the ever-changing seasons. Our judges well and truly fell for the cosy Scandinavian vibes Wheat brought to the table, paired with the playfulness and positivity the brand exudes.”

Read more and see all the winners here

Designing for full circularity is a challenge we’ve yet to solve. But until then, nothing makes us prouder than seeing Wheat garments passed on, repaired, reused, and resold — living second, third, or even fourth lives with new families.

Thank you for giving your Wheat pieces the chance to follow more kids — and more adventures — along the way.

The term "eco" is applied by Junior Design Awards and belong to their terminology. For a better understanding of what the word means in this context, we encourage readers to read the official statement released by Junior Design Awards